Posting Content to LinkedIn Groups – Part 4: Doubling ZenMaid’s Traffic in 1 Day

This post is part of a 9 video series (each less than 5 minutes) following actions I’m taking to double the traffic of http://www.zenmaid.com in one day’s work.

Will it work?

I don’t know. But I’m going to try…

You can find links to all the videos at the bottom of this post.
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Video 4! 2nd task down!

For this task I used a process I’ve shared about previously on the blog:

http://unitedstatesofamarica.com/outsourcing-social-media

I’ve set up my virtual assistant to post every ~5 days to 15 different LinkedIn groups with content from our blog.

You can learn more about the email process I use with my VA here:

http://unitedstatesofamarica.com/outsourcing-social-media

To view the content we’re sharing on LinkedIn check out the ZenMaid blog or http://www.zenmaid.com/free-resources

In our next video I go over how we double down on LinkedIn to hopefully get even more traffic from the channel…
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Video Series Links

Video 1: Explanation of what I’m doing

Video 2: Evaluating Options

Video 3: Directory submissions for SEO and Visibility

Video 4: Posting Quality Content Regularly to LinkedIn

Video 5: Doubling Down On LinkedIn with LinkedIn Ads

Video 6: Getting involved with an industry-specific non-profit: Cleaning For a Reason

Video 7: Using VeeRoll to Increase YouTube Traffic

Video 8: Joining the MyHouseCleaningBiz.com Membership to Talk to More Maid Services Directly

Directory Submisions – Part 3: Doubling ZenMaid’s Traffic in 1 Day

This post is part of a 9 video series (each less than 5 minutes) following actions I’m taking to double the traffic of http://www.zenmaid.com in one day’s work.

Will it work?

I don’t know. But I’m going to try…

You can find links to all the videos at the bottom of this post.
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First task done!

Useful links below the video …

www.GrowthGeeks.com

Update: (1 week after) – This site was a big letdown, never heard back from the guy about the directory submissions and support for the site wasn’t much help either.

One thing that did happen outside of this task was we hired another outsourcer to submit us to 100 local business directories around North America. We’ll know in a few weeks how this affects our traffic and SEO (SEO is more likely to be positively affected here).

Check out the next video on posting content to LinkedIn groups by clicking here…
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Video Series Links

Video 1: Explanation of what I’m doing

Video 2: Evaluating Options

Video 3: Directory submissions for SEO and Visibility

Video 4: Posting Quality Content Regularly to LinkedIn

Video 5: Doubling Down On LinkedIn with LinkedIn Ads

Video 6: Getting involved with an industry-specific non-profit: Cleaning For a Reason

Video 7: Using VeeRoll to Increase YouTube Traffic

Video 8: Joining the MyHouseCleaningBiz.com Membership to Talk to More Maid Services Directly

Evaluating Options – Part 2: Doubling ZenMaid’s Traffic in 1 Day

This post is part of a 9 video series (each less than 5 minutes) following actions I’m taking to double the traffic of http://www.zenmaid.com in one day’s work.

Will it work?

I don’t know. But I’m going to try…

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Part 2 of the Doubling ZenMaid’s Traffic series!

In the video below I share what I ultimately decided I would work on today to attempt to double ZenMaid’s traffic:

Leave a comment below if you’d like to know more about how I actually prioritized what to work on.

Tidbit: Why do I write my to-do lists on receipts?

It forces me to keep my priorities concise and focused.

The List of Lead Generation Ideas to Implement Today:

1. Directory submissions
2. LinkedIn Content
3. LinkedIn Ads
4. Cleaning For a Reason
5. VeeRoll
6. MyHouseCleaningBiz.com Membership
7. FaceBook Ads
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Video Series Links

Video 1: Explanation of what I’m doing

Video 2: Evaluating Options

Video 3: Directory submissions for SEO and Visibility

Video 4: Posting Quality Content Regularly to LinkedIn

Video 5: Doubling Down On LinkedIn with LinkedIn Ads

Video 6: Getting involved with an industry-specific non-profit: Cleaning For a Reason

Video 7: Using VeeRoll to Increase YouTube Traffic

Video 8: Joining the MyHouseCleaningBiz.com Membership to Talk to More Maid Services Directly

Doubling ZenMaid’s Traffic in 1 Day – A Quick Video Series

This post is part of a 9 video series (each less than 5 minutes) following actions I’m taking to double the traffic of http://www.zenmaid.com in one day’s work.

Will it work?

I don’t know. But I’m going to try…

You can find links to all the videos at the bottom of this post.
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After some strategy discussions and pondering lately I’ve come to the conclusion that the most important thing I can work on for ZenMaid is increasing our traffic.

We’ve put in a lot work recently into our website, email funnel, and marketing automation and I’m finally at a spot where I feel comfortable getting us as much exposure as possible.

(Or rather, I feel like we wouldn’t wasting maximum exposure at this time)

After strategizing this morning I decided to see how many quick wins I could find in our business and make an attempt to double our traffic in one day’s work.

It’s a quick video series I recorded throughout the day, each video is very short (less than 5 minutes, I think).

Check out the first video below and don’t hesitate to leave a comment about what you would do in my shoes.

Cheers,

Amar

View the next video on Evaluating options
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Video Series Links

Video 1: Explanation of what I’m doing

Video 2: Evaluating Options

Video 3: Directory submissions for SEO and Visibility

Video 4: Posting Quality Content Regularly to LinkedIn

Video 5: Doubling Down On LinkedIn with LinkedIn Ads

Video 6: Getting involved with an industry-specific non-profit: Cleaning For a Reason

Video 7: Using VeeRoll to Increase YouTube Traffic

Video 8: Joining the MyHouseCleaningBiz.com Membership to Talk to More Maid Services Directly

Video 9: Conclusion/Review

The ZenMaid Marketing Funnel – From Start to Finish

The following was originally an email I wrote up for my business partner to help us set up better analytics for our company. What it turned into a written out breakdown of our entire marketing funnel that we’ve built out over the past 2 years…

What’s covered:

 

  1. Where we get our targeted Traffic from
  2. How we turn that traffic into email addresses
  3. How we nurture those leads and get them to learn more about our software
  4. Converting leads into trial signups
  5. Turning trial signups into long-term, paying customers
  6. What we do and track once they convert

It ended up being one of the most useful things I’ve documented for ZenMaid and really clarified for me a lot of things in our business.

A couple people looked the email over and suggested I share it so here it is.

Please note that it’s a pretty long in depth write up, you may want to skim it to see what’s of interest before diving in.

[I’ve added my comments for you, the reader, to the post in brackets and italics like this]

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Traffic Generation Sources:

 

Capterra [Capterra is a software review site that ranks #1 on Google when you search “Maid Software”]

LinkedIn

Organic Search (minor)

Word of Mouth (minor)

 

Coming soon:

 

AdWords

Retargeting (Google display network)

 

Comments:

 

The vast majority of our traffic comes from Capterra and also converts the best. [over 1 of each 4 people that visit ZenMaid from Capterra provide us their email address]LinkedIn gets us good exposure but lower conversion rate due to people not usually looking to buy when they land at our page (usually there for the content). Longer sales cycle at the current time and more difficult to track.

 

AdWords has gotten us reasonable results in the past though with a lower return than Capterra. [1 out of 10 AdWords visitors gives us their email address] 

 

Should be noted that the last time we ran an  AdWords campaign our funnel was not refined to anywhere near the point it is currently. Fair to expect an immediate improvement from our previous results when we turn that back on.

 

Retargeting is something I think we should put at least $10 per day into immediately (by immediately I mean when we add to our PPC budget after some of the changes we’ve already discussed). Those ads are only shown to people that have landed somewhere on ZenMaid and I believe in a short test run we were paying considerably less for these clicks (need to confirm this and check what our conversion rates were from click to email capture)

 

Analytics needs – Would be good to get all of this information into one place and integrate it with the rest of the funnel (the point of this email/conversation obviously). At the current time I rely on LeadPages to tell me how many people are hitting us from Capterra.

 

I can look up on our blog how many people are looking at our specific posts but this traffic comes from both our email list and LinkedIn and I can’t differentiate which is which.

 

I also don’t know when people sign up on our home page if they came from Capterra (and clicked to the home page for more info) or from LinkedIn/our blog)

 

Lead Capture / Generation Pages:

 

47 Keywords

5 Tools

4 Ads

404 page (haven’t figured out when or why people are hitting it)

 

ZenMaid home page (changing soon)

 

Coming soon:

 

The ZenMaid Free Resources Page (part of the changing ZenMaid home page, also will be visible on our blog)

 

Comments:

 

The home page will be changing to educate people more on the software and also to help them enter “our world” through our blog and other pages. [due to the fact that most of our traffic came to targeted landing pages through PPC we’ve neglected our home page which is admittedly pretty terrible]

 

Specifically we’ll be trying to direct more traffic to our trial page using HelloBar (already live and viewable on our blog) and directing people to our new “Free Resources” page which allows them to download any of our lead magnets and see some of our more popular content and infographics. This free resources page may be our highlighted header button as it’s our best opportunity to show authority, build trust, and capture the email to get them in our funnel.

 

Analytics needs:

 

Big thing here is knowing where our converting traffic (by this I mean website visitor to captured email address) is coming from. I have a good idea when it’s direct from Capterra but if they find us through there and don’t register immediately, I won’t know if that was the story when they do come back. I also don’t have a way of differentiating between visitors who find us organically vs LinkedIn or other sources (Sharon maybe?)

 

These analytics will also help us analyze how our retargeting is working and where our best leads truly come from.

 

Lead Nurture (once email is captured)

 

We currently have 1 email sequence set up for new leads that is focused on building authority and trust then directing to the software (directly and via webinar).

 

Comments:

 

The series is 12 emails and currently gets opened 36% of the time (up from 25% with our previous series) and clicked almost 9% of the time (up from 5% from our previous series).

 

[Leave a comment below if you’d like me to share more information about the changes we made from our previous sequence to our current one]

 

More importantly our webinar promo emails are performing insanely better (36% open / 13% CTR vs a pitiful 23%/2%)

 

I’m wondering if we should have 2 email series, the one we already have and another that focuses on different features of the software and is more sales-focused. Our current series does a good job of this but the fact that it doesn’t feel as much like we’re trying to sell might not actually be helping us, at least in some cases.

 

If we were to implement this it would likely be that our current lead magnets would lead to our current email series and instead of direct people to our trial page we’d shoot them to our explainer video page. When they entered their email there we’d send them the more sales focused series.

 

The only issue I see with this is that our current series does a good job building trust with people who sign up after seeing the explainer video and I’m hesitant to change that. This issue is totally solvable though if we decide this is the way to move forward.

 

Another consideration is adding in our launch sequence somewhere down the line. The current email series ends after 33 days and it’s on me to keep content flow going from there. We do have the option of putting our launch sequence into that series something like 10 days after that or anytime in the next 30. My only concern here is this has definitely burnt our list in the past. People will be less likely to open emails from us after we send them all these (it’s something like 12 emails in a 10 day period) but the results might be worthwhile. Let me know your thoughts on this. We do have a list of maybe 150 people that I’ve looked into on our list that we can run this launch to immediately to see how it performs (I’d guess we’d pick up 3-5 new clients and get 15+ unsubscribes).

 

Analytics needs: 

 

The more integrated we can get this email series into all of our data the better. I don’t know which people on our list are more likely to open and read our emails and this would be good info to have obviously. I’m not sure that Google analytics would be the place for this but even know how many people are clicking to our blog then tracking from there if they’re making it to our trial page would be good information to have.

 

Trial Sign Up Page

 

Interested leads will eventually make their way to the trial sign up page and register. At the current time I have no data on this page or ability to edit. One of the most insightful things I learned at Tropical Think Tank was to focus on the smallest numbers in our funnel first. If this page is converting at 2% then finding a way to bump it to just 3% would mean 50% more leads and customers (in theory). Finding what the current percentage is and how many visitors hit this page each month (and their traffic source) would be a great start here. After that we can look into some A/B tests to bump this number.

 

I’ll also take a look at the current copy on there and see if there are any changes we should make based on info gleaned since creating it.

 

In Trial

 

In trial the customers receive a series of emails and messages through Intercom. This series is performing well and I’ve reviewed it recently. I expect to make more adjustments to it as we get info back from the surveys we’ll be implementing as those should tell us what we need to educate our potential customers on further.

 

Here I think we need different analytics that are more focused on activity and feature use. Intercom appears to be able to do a pretty good job on this, I need to look into setting up more alerts for people likely to churn or even upsell opportunities.

 

Paying customers

 

Same analytics as in trial regarding activity and feature use. It would also be nice if we could get Stripe info into our analytics to paint a complete picture of who goes from website visitor all the way to paying.

 

BareMetrics is also a good option in terms of tracking our churn and growth rates as well as current MRR and etc. We’ve looked into this in the past and probably still isn’t necessary but might be good to invest in at some point when we have more data nailed down and coming in.

 

Current analytics:

 

Google Analytics is set up for tracking website visitors and traffic but not currently utilized (by me).

 

When people are converting to leads I get most of my current information from LeadPages (this is pretty much only the visitors to lead magnets, conversions, and conversion rate).

 

SalesForce is where we currently track most of our lead and sales activity. MailChimp integrates somewhat with SalesForce (shows campaigns I send out but not opening or clicks and doesn’t show info on our automated lead magnet campaigns). I use SalesForce for notes on customers and call logging and etc.

 

I also use YesWare to track the emails I send through gmail which can integrate with SalesForce (logging when people open the emails and click links) on a higher plan ($30 or $40 per month)

 

Once in trial our analytics info comes from Intercom but I still log most things in SalesForce (communication between me and them). For another $100 a month we can integrate SalesForce and Intercom but not sure how much this would help us tracking wise. I haven’t looked into this in too much detail as it wasn’t a real option/consideration for us at that price.

 

If they convert this is apparent when they pay us on Stripe and I currently log this information in SalesForce manually.

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Conclusion:

 

I hope this was somewhat helpful for you if you’re still reading. This funnel has been pieced together over about 2 years (part time) and we’re now in the process of tracking and optimizing.

 

If you managed to make it through (or skim) this entire brain dump, could you leave a comment below and let me know what you’d like me to expand on?

How ZenMaid Outsources Social Media Engagement for Less than $5 per Day

At our Maid Service Software company, ZenMaid, we regularly drive leads to our business by contributing posts and comments on LinkedIn.

At some point I got sick of all the time it was taking me to handle that and figured out a way to remove 80% (!!!) of my work from the process.

In the quick video below I share how I managed to cut my daily LinkedIn time from 2 hours to 15 minutes.

Underneath I go into more detail on the process and at the end of the page you can even download the exact email task I sent to my VA and the spreadsheet I have filled out for me daily.
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If you’d like done-for-you outsourcing assistance please check www.unitedstatesofamarica.com/work-with-amar
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“You can’t outsource social media engagement!”

“Outsourcing social media? To someone in the Philippines? Are you insane???”

“I’ve already outsourced social media… when a new blog post goes up it’s automatically put on FB, LinkedIn, and my mom’s Instagram. Nothing else can be done!”

These are just a couple of the comments I heard at Chris Ducker’s Tropical Think Tank 2015 (#TTT15).

When I told people that I had outsourced 80% of my social media engagement, no one believed me. Yet I’m a Top Contributor on 15 (FIFTEEN!!!) LinkedIn groups in approximately 15 minutes day.

15. Minutes. Per. Day.

The best part? It’s actually ME posting to social media and engaging with customers, not someone in India or the Philippines. This isn’t about giving up control. I will teach you how to spend less time and have more control of your brand.

By the end of this article you’ll be able to engage and spread your brand on every social media platform, WITHOUT spending hours and hours on them every day.

Last year, ZenMaid (a B2B Maid Service Software) was regularly generating leads through LinkedIn groups. Thanks to regular posting from yours truly. Great, right?

Unfortunately, I was miserable. Forced to wake up at 5 am so I could contribute to these groups and get to the real work (new marketing campaigns and my day job) before 7 in the morning.

Something had to change.

That’s when I came across an old article I’d read years before from Maneesh Sethi (article linked below) on how he outsourced his email that inspired me.

Within a week I had a process in place that allowed me to wake up at 7 am and contribute on all 15 LinkedIn groups in 15 minutes.

To keep things concise and show you exactly how I accomplish this I’m going to share my LinkedIn process for free.

However once you understand how to use the process, it’ll be easy for you to take this to any platform you want to use it on.

Let’s get started.

Here’s what you need to make this a reality in your business:

  • A Virtual Assistant (this process can be done by any English speaking VA … ANY. Think $3 per hour)
  • Access to your LinkedIn profile is preferred but not necessary if you aren’t comfortable with it
  • List of all the LinkedIn Groups you want to stay active in

The LinkedIn Process

1) Your virtual assistant checks each LinkedIn group you wish to remain active on. He or she creates a spreadsheet entry for each new LinkedIn discussion that has popped up in the previous 24 hours.

2) Open your LinkedIn spreadsheet once per day and scan the newly posted discussions for topics you can contribute to or join.

3) Leave your responses to the discussions in the spreadsheet. You can even choose to like specific discussions.

4) Send the completed spreadsheet to your virtual assistant.

5) Your Virtual Assistant will go through LinkedIn as you and respond with your comments; (copy pasta) as well as like discussions you’ve instructed them to like.

That’s it!

Now, you might be thinking:

“Amar, I don’t want to give my VA access to my LinkedIn” or

“I’m going to use this for FaceBook, I can’t share my password!”

That’s perfectly fine. Just remove steps 3-5 and respond yourself.

In the spreadsheet your Virtual Assistant will provide direct links to the discussions so you can quickly identify where you want to contribute, click the link, and handle your business.

This alone will save you tons of time. For me personally, it was taking 20 minutes just to open the 15 LinkedIn groups and see where I could answer posts.

Removing that alone with steps 1-2 is the real time saver here. (though 3-5 are pretty sweet as well)

Enter your email here and I’ll send you the actual email I give my VA + the spreadsheet they need to fill out. It breaks down this process so you can maximize your time and build your social brand.
Get the Step-by-Step Process and Spreadsheet for your Virtual Assistant (Free)
Have you tried outsourcing social media before? share your story below!

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Links:

The Maneesh Sethi article that inspired this process: http://hackthesystem.com/blog/the-email-management-system-that-saved-my-life/
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Want help outsourcing and automating the daily work in your business? Check www.unitedstatesofamarica.com/work-with-amar

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