Does this mean I now run a 6-figure business?

Does this mean I now run a 6-figure business?

Does this mean I now run a 6-figure business?

Here’s a screenshot of our Stripe dashboard for ZenMaid from a few days ago when we broke $100k in total earnings.

We have a long way to go but it’s nice to take a little break and celebrate what we’ve accomplished thus far. It’s also pretty cool that about half this revenue has come in the prior 6 months (with about 10K coming in during the month leading to breaking 6 figures) so we’re on an upward trajectory.

Alright, that’s enough celebration. Back to building!

Why? So I can do more of this (photo from last night’s FC Barca match vs Bilbao):

Why yes, I did see Messi and Neymar play live. Dream come true.

Why yes, I did see Messi and Neymar play live. Dream come true.

My Book Writing Process – Comprehensive LinkedIn Marketing

This is the first in a small series I’ll be writing about the creation and approach to my first book on Comprehensive LinkedIn Marketing (name still to be determined)

Honestly, these posts are more to help me personally to analyze and improve on what I’m doing, I’ll be honest: I have no idea if what I’ll be doing are the right things to do, but I can tell you why I’m choosing to approach things a certain way.

To start I’ll just list the things I’m currently doing as work for this book:

1) Research:

I went through Audible and bought every LinkedIn Marketing book I could find that didn’t look like a scam/part of someone’s Kindle publishing “empire”. I now have 10+ hours of audio to listen to on LinkedIn Marketing.

This is to help me learn what’s already out there being sold in the same fashion as I intend to but I also expect to learn a lot and make some improvements to our current LinkedIn campaigns for ZenMaid

2) Sales Page:

In addition to additional research on the project right now I’m also finalizing a sales page for early access to the book. I already know that I’m going to write this book because I feel like I can help quite a few entrepreneurs with my story so this isn’t really about validation. Instead I’m trying to build an email list as I’m writing the book that I can go to for feedback or perspective

3) Find my “10”

I want to approach this book like I’m writing it for 5-10 of my close entrepreneur friends who are looking to get started or improve their results on LinkedIn. Right now I have about 3 friends in mind and I’m constantly brainstorming more. These 10 people would be my target audience and I’ve found it’s easier to approach mentally thinking “What would Joe need to know here to succeed with this section?” rather than “What should I include in this chapter?”

Finally, I’m trying to find as many book writing experts and resources as possible to figure out what I don’t know I don’t know.

More on that to come …

If you’re interested in being one of my “10” please don’t hesitate to reach out! Knowing what you need to know in order to succeed on LinkedIn helps me help you!

Here’s a photo from last night for no reason:

Here's a random photo from last night at the FC Barca match in Barcelona

Here’s a random photo from last night at the FC Barca match in Barcelona

6 Tips to Get Started with LinkedIn Sponsored Updates

ZenMaid recently started using LinkedIn Sponsored Updates with a lot of success so I thought I’d share some tips I’ve found through trial and error.

LinkedIn Sponsored Updates help businesses to promote their content and products in a more natural way. They show up in your LinkedIn news feed as posts so you can catch people’s attention with valuable content.

47 keywords LI Sponsored Ad Screenshot

Think of them like Facebook promoted posts (if those are working for you):

– Use them well and you can connect your brand to a new and amazingly engaged audience.
– Use them poorly and you’ll spend a lot of time and money with little reward.

Like any social media posting, our early success has come with targeted posting. We’re currently sharing 4 lead magnets that are highly, highly specific to residential cleaning services and they’re a big hit.

Here are 6 Tips to Get Started with LinkedIn Sponsored Updates.

  1. Keep the Headline Focused On Your Benefit or Deliverable

Catchy, irresistible headlines in your Sponsored Updates mean more clicks, which translate to more sales. Your headline needs to promise a valuable resource of some type, and it needs to do it in very little space. I personally have spent more time working on the headlines of our lead magnets than the actual landing pages.

  1. Add value

Don’t be the marketer that pretends to be helping people only to actually focus just on the potential customers.

If you’re going to sell, then sell, but if you’re advertising a valuable resource you need to make sure it’s just that: VALUABLE.

Our most popular resource is the 47 Keywords Every Maid Service Must Know for Google … it’s just a spreadsheet with all the keywords our target industry should rank for but that’s EXACTLY what we promise and deliver. Our leads LOVE it!

  1. Remember images!

If you see an update without a picture, are you likely to click on it? Chances are, you won’t, and that’s exactly what we’ve confirmed at ZenMaid.

Due to my laziness we started out with one lead magnet (5 tools we used to grow our maid service) that did not have an image on the sponsored update. It did terribly until we added a similar image to our other ads (see above)

Posts without pictures often seem incomplete compared to ones that do. If there is a curious or interesting picture that supplements the headline, your curiosity might urge you to click on the post.

Note: The best image size for LinkedIn posts is 698 x 400.

  1. Repurpose Your Content

There’s an adage about television: if you haven’t seen it, it’s new to you. Maybe your company conducted a study that was relevant to your readers? Perhaps you produced a killer infographic?

For ZenMaid we took an email series called Systems Week that we’d sent to our subscribers and turned it into a 4 day video course you can opt-in to. By Sponsoring an update that sent LinkedIn users there we’ve generated new leads that learn a variety of strategies for their businesses that we can help them with further.

Systems Week Screenshot

If you’re worried about what you’ll share in Sponsored Updates, take a look at what you’ve already done in the past. I bet you can find something to re-package and generate you mass leads.

  1. Use a Laser, not a Shotgun

You are not going to appeal to all of the people all of the time, so put your marketing efforts into your target demographic. Sponsored Updates need to speak directly to your niche. The more on-point you are, the more likely they will click on your links.

As mentioned above, our lead magnets are all highly targeted to residential cleaning services. Not carpet cleaners, not commercial cleaners, just maid services. We target them using the groups they’re in and focus our value propositions very specifically.

  1. Test. Test. Retest. Test.

Even the optimization experts test all the time (ESPECIALLY the experts). Try out different headlines and formatting. Change your images to see if your clickthrough rate rises.

By testing and retesting, you are not only tweaking for your own campaign, but you are tweaking for future campaigns. There is value in knowing both sides of the coin. Knowing what doesn’t work is just as important as knowing what does.

We’re using our current LinkedIn campaign to determine the best lead magnet to promote on our blog.


 

This was a quick overview of some of the best practices we’ve found that should be used for LinkedIn Sponsored Updates.

By providing a clear, concise, and valuable content to your target audience, you are opening them up to learn more about your products and services.

What else do you want to know about marketing your business on LinkedIn?

Incentivizing customers to leave reviews on the sites that matter

I recently sent out an email to our customers about a contest we’re running at the moment.

The goal?

To get as many positive reviews as possible on the 3 sites that are likely to bring us the most cold traffic going forward.

It took me awhile to figure out how to properly incentivize our current customers to leave reviews on ALL 3 sites but I think I came up with a good scheme to make it happen.

What do you think?

The email:

Subj: Want to win a free year on ZenMaid?

Body:

Hey %firstname%
I’d wanted to give you a heads up that we’re running a quick contest here at ZenMaid with the winner receiving 1 year FREE on our ZenMaid :-)
All you have to do for a chance to win is leave us a review on at least 1 of the following 3 sites:
We know it can take a few minutes to do each so we wanted to incentivize you to leave us a great review on all 3 platforms.
Here’s how it works:
If you leave us a review on 1 of the sites, we’ll enter you ONE time in the contest
If you leave us a review on 2 of the sites, we’ll enter you THREE times in the contest
If you leave us a review on all 3 sites, we’ll enter you NINE times in the contest
This means that your chance of winning is almost 10x better if you leave us a review on all 3.
All you have to do is leave us reviews here:
This contest ends September 15, 2015. I’ll send a few reminders before then.
Like always, please let me know how I can assist you and your business even more :-)
Cheers!
Amar
PS those links again to leave us reviews are:

 

Help ZenMaid convert more website visitors into email leads!

I just posted the following to SuperFastBusiness, a great community run by James Schramko. I’m looking for feedback on the current ZenMaid site to collect more email addresses from website visitors.

Have suggestions for me? I’d love to hear them!

Amar

==========================================
Hey all,

I recently redid our website at http://www.zenmaid.com

It’s converting website visitors into trial signups better than our previous pages (which were admittedly terrible) but what I’m struggling with now is collecting more email addresses from our visitors.

Feedback I’m looking for: Suggestions to get more emails from website visitors, general website feedback
Our page is for: Maid services (specifically the owners and operators of these services)
Ultimately selling: Software marketing and management automation)

More details:

Current state of email collection on our website:

I have a lead capture bar on the bottom of our home page that rotates 3 of our popular lead magnets for free download.

Also, if a visitor clicks on a free trial link from the home page we ask for their email address before taking them to the page (I just added this in a few days ago).

From there visitors either flow to our plans/free trial page or to our demo page:

On http://www.zenmaid.com/demo we have a contact form in the bottom right that asks if there is anything preventing the visitor from trying ZenMaid. We also have an exit intent popup that offers a quick case study if they aren’t ready to make a decision about the software yet.

We also offer a 1 on 1 demo sign up at the bottom of the page.

On http://www.zenmaid.com/plans we also have the same exit intent popup if they try to leave.

One important note is that we require credit card information for a trial which isn’t stated until the signup form. I’d like us to collect their email address right after they hit the signup form on the plans page but currently running into technical difficulties making that happen.
—————————
I have quite a few items at my disposal to help collect leads:

3 lead magnets
1 recorded webinar
2 quick “courses” (1 email series, 1 video series)
Consulting calls
More information

Thanks in advance for your thoughts!

Amar

===================================

Update: 5:20 pm 8/27/15

The first person I shared this article with was my good friend, Ark, whose comment you view below. He left me extensive feedback which I’ve already taken and made some changes with. I specifically went through the stuff he pointed out that was “obvious”.

Here’s what I’ve done:

1) Added a Favicon to ZenMaid.com

2) Set up a heatmap software (thanks SumoMe!) to track website visitor activity starting immediately

3) Moved our demo video up the demo page to the top and set it up to autoplay

4) Made our first CTA on the home page more congruent with our explainer video

MyHouseCleaningBiz – Part 8: Doubling ZenMaid’s Traffic in 1 Day

This post is part of a 9 video series (each less than 5 minutes) following actions I’m taking to double the traffic of http://www.zenmaid.com in one day’s work.

Will it work?

I don’t know. But I’m going to try…

You can find links to all the videos at the bottom of this post.
————————
Final task for the day:

I’ve been interviewed recently by a cleaning industry expert, Steve Hanson. Steve and his wife, Jean, have a community (paid) for cleaning services to discuss issues, get help, and more.

I decided it’s time to join and get involved in some of the conversations there. Check it out:

————————-
Video Series Links

Video 1: Explanation of what I’m doing

Video 2: Evaluating Options

Video 3: Directory submissions for SEO and Visibility

Video 4: Posting Quality Content Regularly to LinkedIn

Video 5: Doubling Down On LinkedIn with LinkedIn Ads

Video 6: Getting involved with an industry-specific non-profit: Cleaning For a Reason

Video 7: Using VeeRoll to Increase YouTube Traffic

Video 8: Joining the MyHouseCleaningBiz.com Membership to Talk to More Maid Services Directly

Using VeeRoll to Increase YouTube Traffic – Part 7: Doubling ZenMaid’s Traffic in 1 Day

This post is part of a 9 video series (each less than 5 minutes) following actions I’m taking to double the traffic of http://www.zenmaid.com in one day’s work.

Will it work?

I don’t know. But I’m going to try…

You can find links to all the videos at the bottom of this post.
————————
Video 6: I’m trying to maximize YouTube as a lead channel by using VeeRoll, a great little tool for cost-effective YouTube Advertising.

You can learn more about VeeRoll in the video below as to what makes them special.

NOTE: The link above is my affiliate link to VeeRoll. I was pleasantly surprised to learn they had one after I wrote my recommendation for the tool

Non-affiliate link: http://www.veeroll.com

I discovered VeeRoll after meeting one of the founders, JC, in the Philippines earlier this year.

Check out my quick video on it here and the actual ad I have live below!

Here’s the ad I put together quickly:

Have an idea of how I could improve this? Comment below!
————————-
Video Series Links

Video 1: Explanation of what I’m doing

Video 2: Evaluating Options

Video 3: Directory submissions for SEO and Visibility

Video 4: Posting Quality Content Regularly to LinkedIn

Video 5: Doubling Down On LinkedIn with LinkedIn Ads

Video 6: Getting involved with an industry-specific non-profit: Cleaning For a Reason

Video 7: Using VeeRoll to Increase YouTube Traffic

Video 8: Joining the MyHouseCleaningBiz.com Membership to Talk to More Maid Services Directly

Cleaning For A Reason – Part 6: Doubling ZenMaid’s Traffic in 1 Day

This post is part of a 9 video series (each less than 5 minutes) following actions I’m taking to double the traffic of http://www.zenmaid.com in one day’s work.

Will it work?

I don’t know. But I’m going to try…

You can find links to all the videos at the bottom of this post.
————————
Video 6: Getting involved with Cleaning For A Reason

One of the things I’ve been focused on lately is some of the industry players that already seem to get all of the traffic we’re looking for.

A great example of this is the popular non-profit that’s endorsed (and was created) by some of the cleaning industry forces.

This video goes into actions I took to start a relationship with them to hopefully move ZenMaid forward and of course, support a wonderful organization.

Next up, check out one of my favorite new tools for YouTube advertising: VeeRoll

Update: Tweeting Cleaning For A Reason actually got us a look from a company that’s signing up for a trial of ZenMaid.

Additionally, I have a call scheduled with Cleaning For A Reason that will be happening shortly which should get us on their sponsor list and an announcement to their email list.
————————-
Video Series Links

Video 1: Explanation of what I’m doing

Video 2: Evaluating Options

Video 3: Directory submissions for SEO and Visibility

Video 4: Posting Quality Content Regularly to LinkedIn

Video 5: Doubling Down On LinkedIn with LinkedIn Ads

Video 6: Getting involved with an industry-specific non-profit: Cleaning For a Reason

Video 7: Using VeeRoll to Increase YouTube Traffic

Video 8: Joining the MyHouseCleaningBiz.com Membership to Talk to More Maid Services Directly

LinkedIn Ads – Part 5: Doubling ZenMaid’s Traffic in 1 Day

This post is part of a 9 video series (each less than 5 minutes) following actions I’m taking to double the traffic of http://www.zenmaid.com in one day’s work.

Will it work?

I don’t know. But I’m going to try…

You can find links to all the videos at the bottom of this post.
————————
We’re doubling down on LinkedIn for Video #5!

After setting up Mary (my virtual assistant) to post to LinkedIn constantly between now and November I figured it would be great to be even more visible on LinkedIn … LinkedIn ads are the way to do this, we’re going to hammer our name into the heads of every maid service that uses this professional platform :-)

Spoiler: I decided to work on getting us involved with a popular industry non-profit next. Check it out here…
————————-
Video Series Links

Video 1: Explanation of what I’m doing

Video 2: Evaluating Options

Video 3: Directory submissions for SEO and Visibility

Video 4: Posting Quality Content Regularly to LinkedIn

Video 5: Doubling Down On LinkedIn with LinkedIn Ads

Video 6: Getting involved with an industry-specific non-profit: Cleaning For a Reason

Video 7: Using VeeRoll to Increase YouTube Traffic

Video 8: Joining the MyHouseCleaningBiz.com Membership to Talk to More Maid Services Directly

1 2 3