Monthly Archives: August 2015

Incentivizing customers to leave reviews on the sites that matter

I recently sent out an email to our customers about a contest we’re running at the moment.

The goal?

To get as many positive reviews as possible on the 3 sites that are likely to bring us the most cold traffic going forward.

It took me awhile to figure out how to properly incentivize our current customers to leave reviews on ALL 3 sites but I think I came up with a good scheme to make it happen.

What do you think?

The email:

Subj: Want to win a free year on ZenMaid?

Body:

Hey %firstname%
I’d wanted to give you a heads up that we’re running a quick contest here at ZenMaid with the winner receiving 1 year FREE on our ZenMaid :-)
All you have to do for a chance to win is leave us a review on at least 1 of the following 3 sites:
We know it can take a few minutes to do each so we wanted to incentivize you to leave us a great review on all 3 platforms.
Here’s how it works:
If you leave us a review on 1 of the sites, we’ll enter you ONE time in the contest
If you leave us a review on 2 of the sites, we’ll enter you THREE times in the contest
If you leave us a review on all 3 sites, we’ll enter you NINE times in the contest
This means that your chance of winning is almost 10x better if you leave us a review on all 3.
All you have to do is leave us reviews here:
This contest ends September 15, 2015. I’ll send a few reminders before then.
Like always, please let me know how I can assist you and your business even more :-)
Cheers!
Amar
PS those links again to leave us reviews are:

 

Help ZenMaid convert more website visitors into email leads!

I just posted the following to SuperFastBusiness, a great community run by James Schramko. I’m looking for feedback on the current ZenMaid site to collect more email addresses from website visitors.

Have suggestions for me? I’d love to hear them!

Amar

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Hey all,

I recently redid our website at http://www.zenmaid.com

It’s converting website visitors into trial signups better than our previous pages (which were admittedly terrible) but what I’m struggling with now is collecting more email addresses from our visitors.

Feedback I’m looking for: Suggestions to get more emails from website visitors, general website feedback
Our page is for: Maid services (specifically the owners and operators of these services)
Ultimately selling: Software marketing and management automation)

More details:

Current state of email collection on our website:

I have a lead capture bar on the bottom of our home page that rotates 3 of our popular lead magnets for free download.

Also, if a visitor clicks on a free trial link from the home page we ask for their email address before taking them to the page (I just added this in a few days ago).

From there visitors either flow to our plans/free trial page or to our demo page:

On http://www.zenmaid.com/demo we have a contact form in the bottom right that asks if there is anything preventing the visitor from trying ZenMaid. We also have an exit intent popup that offers a quick case study if they aren’t ready to make a decision about the software yet.

We also offer a 1 on 1 demo sign up at the bottom of the page.

On http://www.zenmaid.com/plans we also have the same exit intent popup if they try to leave.

One important note is that we require credit card information for a trial which isn’t stated until the signup form. I’d like us to collect their email address right after they hit the signup form on the plans page but currently running into technical difficulties making that happen.
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I have quite a few items at my disposal to help collect leads:

3 lead magnets
1 recorded webinar
2 quick “courses” (1 email series, 1 video series)
Consulting calls
More information

Thanks in advance for your thoughts!

Amar

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Update: 5:20 pm 8/27/15

The first person I shared this article with was my good friend, Ark, whose comment you view below. He left me extensive feedback which I’ve already taken and made some changes with. I specifically went through the stuff he pointed out that was “obvious”.

Here’s what I’ve done:

1) Added a Favicon to ZenMaid.com

2) Set up a heatmap software (thanks SumoMe!) to track website visitor activity starting immediately

3) Moved our demo video up the demo page to the top and set it up to autoplay

4) Made our first CTA on the home page more congruent with our explainer video

MyHouseCleaningBiz – Part 8: Doubling ZenMaid’s Traffic in 1 Day

This post is part of a 9 video series (each less than 5 minutes) following actions I’m taking to double the traffic of http://www.zenmaid.com in one day’s work.

Will it work?

I don’t know. But I’m going to try…

You can find links to all the videos at the bottom of this post.
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Final task for the day:

I’ve been interviewed recently by a cleaning industry expert, Steve Hanson. Steve and his wife, Jean, have a community (paid) for cleaning services to discuss issues, get help, and more.

I decided it’s time to join and get involved in some of the conversations there. Check it out:

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Video Series Links

Video 1: Explanation of what I’m doing

Video 2: Evaluating Options

Video 3: Directory submissions for SEO and Visibility

Video 4: Posting Quality Content Regularly to LinkedIn

Video 5: Doubling Down On LinkedIn with LinkedIn Ads

Video 6: Getting involved with an industry-specific non-profit: Cleaning For a Reason

Video 7: Using VeeRoll to Increase YouTube Traffic

Video 8: Joining the MyHouseCleaningBiz.com Membership to Talk to More Maid Services Directly

Using VeeRoll to Increase YouTube Traffic – Part 7: Doubling ZenMaid’s Traffic in 1 Day

This post is part of a 9 video series (each less than 5 minutes) following actions I’m taking to double the traffic of http://www.zenmaid.com in one day’s work.

Will it work?

I don’t know. But I’m going to try…

You can find links to all the videos at the bottom of this post.
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Video 6: I’m trying to maximize YouTube as a lead channel by using VeeRoll, a great little tool for cost-effective YouTube Advertising.

You can learn more about VeeRoll in the video below as to what makes them special.

NOTE: The link above is my affiliate link to VeeRoll. I was pleasantly surprised to learn they had one after I wrote my recommendation for the tool

Non-affiliate link: http://www.veeroll.com

I discovered VeeRoll after meeting one of the founders, JC, in the Philippines earlier this year.

Check out my quick video on it here and the actual ad I have live below!

Here’s the ad I put together quickly:

Have an idea of how I could improve this? Comment below!
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Video Series Links

Video 1: Explanation of what I’m doing

Video 2: Evaluating Options

Video 3: Directory submissions for SEO and Visibility

Video 4: Posting Quality Content Regularly to LinkedIn

Video 5: Doubling Down On LinkedIn with LinkedIn Ads

Video 6: Getting involved with an industry-specific non-profit: Cleaning For a Reason

Video 7: Using VeeRoll to Increase YouTube Traffic

Video 8: Joining the MyHouseCleaningBiz.com Membership to Talk to More Maid Services Directly

Cleaning For A Reason – Part 6: Doubling ZenMaid’s Traffic in 1 Day

This post is part of a 9 video series (each less than 5 minutes) following actions I’m taking to double the traffic of http://www.zenmaid.com in one day’s work.

Will it work?

I don’t know. But I’m going to try…

You can find links to all the videos at the bottom of this post.
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Video 6: Getting involved with Cleaning For A Reason

One of the things I’ve been focused on lately is some of the industry players that already seem to get all of the traffic we’re looking for.

A great example of this is the popular non-profit that’s endorsed (and was created) by some of the cleaning industry forces.

This video goes into actions I took to start a relationship with them to hopefully move ZenMaid forward and of course, support a wonderful organization.

Next up, check out one of my favorite new tools for YouTube advertising: VeeRoll

Update: Tweeting Cleaning For A Reason actually got us a look from a company that’s signing up for a trial of ZenMaid.

Additionally, I have a call scheduled with Cleaning For A Reason that will be happening shortly which should get us on their sponsor list and an announcement to their email list.
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Video Series Links

Video 1: Explanation of what I’m doing

Video 2: Evaluating Options

Video 3: Directory submissions for SEO and Visibility

Video 4: Posting Quality Content Regularly to LinkedIn

Video 5: Doubling Down On LinkedIn with LinkedIn Ads

Video 6: Getting involved with an industry-specific non-profit: Cleaning For a Reason

Video 7: Using VeeRoll to Increase YouTube Traffic

Video 8: Joining the MyHouseCleaningBiz.com Membership to Talk to More Maid Services Directly

LinkedIn Ads – Part 5: Doubling ZenMaid’s Traffic in 1 Day

This post is part of a 9 video series (each less than 5 minutes) following actions I’m taking to double the traffic of http://www.zenmaid.com in one day’s work.

Will it work?

I don’t know. But I’m going to try…

You can find links to all the videos at the bottom of this post.
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We’re doubling down on LinkedIn for Video #5!

After setting up Mary (my virtual assistant) to post to LinkedIn constantly between now and November I figured it would be great to be even more visible on LinkedIn … LinkedIn ads are the way to do this, we’re going to hammer our name into the heads of every maid service that uses this professional platform :-)

Spoiler: I decided to work on getting us involved with a popular industry non-profit next. Check it out here…
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Video Series Links

Video 1: Explanation of what I’m doing

Video 2: Evaluating Options

Video 3: Directory submissions for SEO and Visibility

Video 4: Posting Quality Content Regularly to LinkedIn

Video 5: Doubling Down On LinkedIn with LinkedIn Ads

Video 6: Getting involved with an industry-specific non-profit: Cleaning For a Reason

Video 7: Using VeeRoll to Increase YouTube Traffic

Video 8: Joining the MyHouseCleaningBiz.com Membership to Talk to More Maid Services Directly

Posting Content to LinkedIn Groups – Part 4: Doubling ZenMaid’s Traffic in 1 Day

This post is part of a 9 video series (each less than 5 minutes) following actions I’m taking to double the traffic of http://www.zenmaid.com in one day’s work.

Will it work?

I don’t know. But I’m going to try…

You can find links to all the videos at the bottom of this post.
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Video 4! 2nd task down!

For this task I used a process I’ve shared about previously on the blog:

http://unitedstatesofamarica.com/outsourcing-social-media

I’ve set up my virtual assistant to post every ~5 days to 15 different LinkedIn groups with content from our blog.

You can learn more about the email process I use with my VA here:

http://unitedstatesofamarica.com/outsourcing-social-media

To view the content we’re sharing on LinkedIn check out the ZenMaid blog or http://www.zenmaid.com/free-resources

In our next video I go over how we double down on LinkedIn to hopefully get even more traffic from the channel…
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Video Series Links

Video 1: Explanation of what I’m doing

Video 2: Evaluating Options

Video 3: Directory submissions for SEO and Visibility

Video 4: Posting Quality Content Regularly to LinkedIn

Video 5: Doubling Down On LinkedIn with LinkedIn Ads

Video 6: Getting involved with an industry-specific non-profit: Cleaning For a Reason

Video 7: Using VeeRoll to Increase YouTube Traffic

Video 8: Joining the MyHouseCleaningBiz.com Membership to Talk to More Maid Services Directly

Directory Submisions – Part 3: Doubling ZenMaid’s Traffic in 1 Day

This post is part of a 9 video series (each less than 5 minutes) following actions I’m taking to double the traffic of http://www.zenmaid.com in one day’s work.

Will it work?

I don’t know. But I’m going to try…

You can find links to all the videos at the bottom of this post.
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First task done!

Useful links below the video …

www.GrowthGeeks.com

Update: (1 week after) – This site was a big letdown, never heard back from the guy about the directory submissions and support for the site wasn’t much help either.

One thing that did happen outside of this task was we hired another outsourcer to submit us to 100 local business directories around North America. We’ll know in a few weeks how this affects our traffic and SEO (SEO is more likely to be positively affected here).

Check out the next video on posting content to LinkedIn groups by clicking here…
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Video Series Links

Video 1: Explanation of what I’m doing

Video 2: Evaluating Options

Video 3: Directory submissions for SEO and Visibility

Video 4: Posting Quality Content Regularly to LinkedIn

Video 5: Doubling Down On LinkedIn with LinkedIn Ads

Video 6: Getting involved with an industry-specific non-profit: Cleaning For a Reason

Video 7: Using VeeRoll to Increase YouTube Traffic

Video 8: Joining the MyHouseCleaningBiz.com Membership to Talk to More Maid Services Directly

Evaluating Options – Part 2: Doubling ZenMaid’s Traffic in 1 Day

This post is part of a 9 video series (each less than 5 minutes) following actions I’m taking to double the traffic of http://www.zenmaid.com in one day’s work.

Will it work?

I don’t know. But I’m going to try…

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Part 2 of the Doubling ZenMaid’s Traffic series!

In the video below I share what I ultimately decided I would work on today to attempt to double ZenMaid’s traffic:

Leave a comment below if you’d like to know more about how I actually prioritized what to work on.

Tidbit: Why do I write my to-do lists on receipts?

It forces me to keep my priorities concise and focused.

The List of Lead Generation Ideas to Implement Today:

1. Directory submissions
2. LinkedIn Content
3. LinkedIn Ads
4. Cleaning For a Reason
5. VeeRoll
6. MyHouseCleaningBiz.com Membership
7. FaceBook Ads
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Video Series Links

Video 1: Explanation of what I’m doing

Video 2: Evaluating Options

Video 3: Directory submissions for SEO and Visibility

Video 4: Posting Quality Content Regularly to LinkedIn

Video 5: Doubling Down On LinkedIn with LinkedIn Ads

Video 6: Getting involved with an industry-specific non-profit: Cleaning For a Reason

Video 7: Using VeeRoll to Increase YouTube Traffic

Video 8: Joining the MyHouseCleaningBiz.com Membership to Talk to More Maid Services Directly

Doubling ZenMaid’s Traffic in 1 Day – A Quick Video Series

This post is part of a 9 video series (each less than 5 minutes) following actions I’m taking to double the traffic of http://www.zenmaid.com in one day’s work.

Will it work?

I don’t know. But I’m going to try…

You can find links to all the videos at the bottom of this post.
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After some strategy discussions and pondering lately I’ve come to the conclusion that the most important thing I can work on for ZenMaid is increasing our traffic.

We’ve put in a lot work recently into our website, email funnel, and marketing automation and I’m finally at a spot where I feel comfortable getting us as much exposure as possible.

(Or rather, I feel like we wouldn’t wasting maximum exposure at this time)

After strategizing this morning I decided to see how many quick wins I could find in our business and make an attempt to double our traffic in one day’s work.

It’s a quick video series I recorded throughout the day, each video is very short (less than 5 minutes, I think).

Check out the first video below and don’t hesitate to leave a comment about what you would do in my shoes.

Cheers,

Amar

View the next video on Evaluating options
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Video Series Links

Video 1: Explanation of what I’m doing

Video 2: Evaluating Options

Video 3: Directory submissions for SEO and Visibility

Video 4: Posting Quality Content Regularly to LinkedIn

Video 5: Doubling Down On LinkedIn with LinkedIn Ads

Video 6: Getting involved with an industry-specific non-profit: Cleaning For a Reason

Video 7: Using VeeRoll to Increase YouTube Traffic

Video 8: Joining the MyHouseCleaningBiz.com Membership to Talk to More Maid Services Directly

Video 9: Conclusion/Review