Feb 12 – How the hell has it been a week

Been a week since last posting here (though I did create a video of a daily journal I’ll post here and backdate soon)

Today I’m working on the ZenMaid website as we move it to Ruby on Rails. Also, upping my daily Polish on DuoLingo a little bit.

Finally, I had a thought I meant to write about last week on Brazilian Jiu-Jitsu – will expand on this later but I’m being impatient with it and need to get away from that as quickly as possible

February 4 in Chiang Mai – More of The Power Broker (about Robert Moses)

Listened to a solid hour of the Power Broker earlier and taking lessons from history on a guy really thinking differently to get things done in politics. He thought on a differently level and got exponentially more things done rather than going one step at a time. Makes me wonder what we can do at ZenMaid that’s the same (first thought is expanding quicker to New Zealand, Australia, the United Kingdom, and more)

February 1 – from Chiang Mai

Daily journal – Day 2

Going to keep it short but keep the streak alive – back to listening the Power Broker on one of the most powerful men in New York, Robert Moses. Very political but surprisingly inspiring this book is one I’m working through over a couple months (as opposed to my usual book sprints) as it’s over 40 hours long, I believe.

I’ll definitely be writing it about it more as I go on.

I have Jeremey C. from QuickMail.io visiting in Chiang Mai so we’re co-working and hanging out a bit which is awesome.

Daily Journaling

After reading this article by Ryan Holiday I’ve finally decided to start journaling daily, or at least making an attempt to. I’ve said things like this in the past on this very blog that haven’t happened but I believe this time is different as I’m already in the habit of doing the following daily:

1. Coding
2. Learning Polish
3. Reading (books)

The journaling I’ll be doing will be for me however I’ll be posting it publicly here to hold myself accountable.

From Ryan’s article, in the interest of getting some momentum, my bare minimum post will be to log what I read that particular day or something I learned.

This post is being written from the Kuala Lumpur airport where I’ve just landed and, while on my flight in, almost finished Stealing Fire – Steven Pressfield’s follow up book to The Rise of Superman.

The book has been discussing the element of flow in the lives of teams of all sorts from Navy SEALS (the coolest example in my opinion) to tech teams.

An immediate takeaway from this was getting the ZenMaid support team to act more like a team and less like individuals in the way we deal with our support issues. While our support team has been great about handling their individual responsibilities as a team we’ve missed somethings that should have been caught if we were thinking about our higher levels goals first and acting accordingly :-)

Book link –

Stealing Fire – How Silicon Valley, the Navy SEALs, and Maverick Scientists Are Revolutionizing the Way We Live and Work

The Best Books I Read in the 2nd Half of 2017

Books Heart

Ok, I’ve recently started reading 2-3 books per week (Audible at 3x speed, 2.5x if the narrator naturally talks decently fast). Here’s the top ones from the past few months:

Elon Musk by Ashlee Vance
– Read this entire book in 1 day on a Visa run to Myanmar from Chiang Mai and I can point to that exact day as the one I decided to up my reading (go through the books below among many others) and learn to code

Principles: Life and Work by Ray Dalio
– One of the few books I can say had an immediate and lasting effect on my thinking and shortly thereafter my results. I can honestly say I’d recommend EVERYONE read from my entrepreneur friends like y’all to my mother

The Power Broker: Robert Moses and the Fall of New York by Robert A. Caro
– A very interesting biography on an unbelievably powerful man from the early 1900s who literally helped shape America as we know it (his policies in New York were the inspiration for the vast majority of cities in the US that followed, ie almost all of them)

Sapiens: A Brief History of Humankind (mentioned by @BriceGump above)
– Learn about yo’ people, yo

The New New Thing: A Silicon Valley Story by Michael Lewis
– On the first man to build 3 billion companies and how he looks at the world/approaches life. He’s eccentric, to say the least

Digital Gold: Bitcoin and the Inside Story of the Misfits and Millionaires Trying to Reinvent Money by Nathaniel Popper
– Decided to get into Crypto because I needed to get Bitcoin to buy modafinil online (this is completely legal, mom) and figured I’d take a few hours to learn the history and why it was significant. Very interesting and different than the usual stuff you see on Crypto most places

Make It Stick by Peter C. Brown
– This book has helped me to stay committed to learning Polish and Coding, as well as retain more info by changing some of my learning strategies

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshal
– I was introduced to the 80/20 rule by Tim Ferriss 10 years ago when the Four Hour Work Week (another book I highly recommend) first released. I was a bit skeptical about this one by Perry Marshal but figured I’d start it as it was a quick read (less than a Joe Rogan podcast episode when I sped it up). I was pleasantly surprised and would recommend it to my entrepreneur friends

American Kingpin: The Epic Hunt for the Criminal Mastermind Behind the Silk Road by Nick Bilton
– Well written true story on the man who started the biggest drug marketplace in history. Was making $10k a day rather early on and being paid in Bitcoin so were he still alive he’d probably be worth multiple billion by now (was killed under highly questionnable circumstances in prison after being caught). His motivations for starting the Silk Road will surprise you.

The Upstarts: How Uber, AirBNB, and the Killer Companies of the New Silicon Valley Are Changing the World by Brad Stone
– This book certainly didn’t make me like Travis K. more but holy shit, it gave me some respect for the dude

Of the books above I plan to re-read the following (at some point):

Make It Stick
80/20 Sales and Marketing

Open World Magazine Interview with Danny Flood


In a stroke of pure luck I met up with Danny Flood of OpenWorld Magazine in Bangkok a few weeks ago for an on location podcast interview.

We go over some of my “humble” beginnings (I’ll be the first to admit I’ve always been blessed) as well as going pretty deep into a lot of my recent marketing that has me as one of the top “names” in my industry (serving residential cleaning businesses for those of you that don’t know what I do :-) )


Fun fact: if you join my email list you’ll get automated emails for ~2 years after, even if I’m hit by a bus (paging Debbie Sardone) or simply stop showing up. (discussed at minute 27)

We also cover how ZenMaid has become one of the go-to resources for other big names in the industry looking to promote their events, products, and more (discussed around the 20 minute mark)


My 2017 Goals – $100k/mo, BJJ Blue Belt, and More

Goals not meant to be reached

Sharing my 2017 goals for the year for reflection purposes later, a little public accountability, and of course, in case this motivates someone else to take action and achieve their goals.

My 4 goals for the year:

1. $100k per month for ZenMaid
2. BJJ Blue Belt
3. Meditate 2x per day
4. Improve my Personal Branding by helping others acheive their goals

An important note: Other than goal #2 I consider these to all be “stretch” goals. I’d be happy with “inferior” results but have set these goals to push hard and aim high.
I’ve gone back and forth in the past between sharing goals publicly and not sharing them at all.

I started out more on the share-everything side of things but found it detrimental as I started ZenMaid. I identified the reason as being sharing the goals, making steps toward them, then sharing those accomplishments, was giving me subconscious approval and the feeling that I was already accomplishing them. Essentially I would do something one time but share it with multiple people and feel like I’d accomplished much more than in reality.

This did not help my productivity, even though it was designed to give me some sort of public accountability.

After a conversation with my business partner, Arun, I switched to the other opposite extreme to get both perspectives. I found that when I let my actions do the talking (only bringing things up publically when they were complete) to be quite empowering and help me to be more internally driven, rather than doing things for others.

At the same time though not sharing my goals with others sometimes led to me quitting them when I would have preferred to stick with them and public accountability would have helped.

This year though, I’m back to sharing my goals publically. You’ll notice this post is going live a few weeks after New Year’s … this is because I set my goals at the start of the year and have been executing on them daily on my own.

I did this on purpose to set goals for myself first, and share them now that I believe it doesn’t matter:

There’s little external accountability that I can receive from writing this post that would affect my focus and efforts toward achieving these 4 things in 2017.

The 2017 Goals I’ll be basing my life decisions around accomplishing:


1. $100,000 per month for ZenMaid – this is my number 1 goal for 2017, it’s what I’ll be optimizing all my other decisions around. It’s a massive stretch goal for our business and would literally require larger month over month growth than we’ve ever had before (for 12 months) but our thinking bigger is already paying dividends.

With this goal it’s less about actually acheiving it than aiming for it. My other goals below are achievable for sure, this one may or may not be, but we’re damn well going to try.

2. BJJ Blue Belt – To be completely honest I don’t care about actually getting my blue belt, I care a lot more about getting to a blue belt level. What’s the difference, you ask?Because I travel and live in 4 or more places (that vary) per year, I don’t have a “home” gym. Most instructors are hesitant to award belts to people that are not “their” students and hence I don’t know who would actually test me for the belt.

If someone were to test me I’d have to be so obviously above and beyond a blue belt that my ultimate focus is on the level, not the belt recognition.

3. Meditate 2x per day – The actual goal here is to meditate daily but I’m enjoying doing a morning and evening meditation so 2x per day is the “stretch” goal, along with working my way up to longer meditations

4. Build up the personal brand – I’m currently working through Neil Patel’s guide to Personal Branding and have identified that I’d like my brand to help me connect with higher level entrepreneurs (like Neil, Tim Ferriss, Ramit Sethi, and many more). I don’t have any intention of monetizing my personal brand but believe it will directly make me more money (and more successful) through positive influences and being able to attract better help to ZenMaid and my other projects.

 A lot of this will be sharing my experiences and thought processes (like this post for example) and I also hope to help others acheive their goals though I don’t have 100% clarity on how/what that might be.

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